You copied my marketing campaign and I’m mad as hell
There is no such thing as a new idea right? A very Platonic thought but how we organize those ideas into a digital marketing campaign is a unique, personal and exciting experience. Sometimes those campaigns are innovative and engaging so they get (intentionally) knocked off. Frustrating yes but remember, the highest compliment a performance marketer can get from they’re clients competition is EMULATION. Copy us, duplicate us, ride our coattails and always come 2nd after the game. That’s when you know you got it right – just make sure you cash in on innovation.