Why compromise marketing creativity for a few bucks?
I recently told a client how the COLOR, STYLE, LOCATION of a ‘call to action’ doesn’t matter for their new promo. Collective gasp right? Typically I’m a vigilant marketer – striving for perfection in digital marketing. Not this time. Digital analytics tools like heat-mapping and other fun Batman utilities are infinity relevant for many businesses. I have also found using UI/UX instinct with a captive audience can be just as measurably effective for engagement. A “Willy Wonka” like startup already has their audience eating out of their hand. Why compromise creative branding for CTR perfection?