Don’t let Groupthink hijack your marketing campaigns
Ever been apart of a digital marketing dept. gone wrong? I certainly have. Watch out for GROUPTHINK. Its like the scene of a RIOT. You’re just standing there. All the sudden everyone around you are looting. In an instant, you look down and there are 6 iPads and a big bag of Skittles in your hands and you are running with the crowd. Poor leadership will produce heartless, scattered, confusing ad campaigns. Don’t get caught being lead by the group. Ignore the hype, have conviction and take control of your marketing strategy.