I'm really looking forward to Super Bowl commercials this year. However, I'm hoping we won't be bombarded by politically charged ads. That was uncomfortable last year, right? Selling anger and division along party lines is an "engaging methodology" but when applied to advertising a...Read More
Thanks to Trump, political opinion postings on LinkedIn have increased (I'm guessing, marketing expertise engaged..) and we are all charged up. Are these political opinion pieces advantageous for your career? My take: Know your audience! While I'm all for the spirit of non-censorship and the 1st amendment...Read More
What internet marketer doesn’t love a brand NEW vertical to promote? What about a specific advertiser within the NEW vertical, all-your-own? Imagine for a minute that there was a faux-film called “The Sony Hack.” It features real life actors, film execs, producers, investors, the FBI, an...Read More
Desperately aggressive marketing tactics: Have you noticed media sources Yahoo, CNN, and YouTube lately?
We all love browsing content right? Videos, news articles, social media, political commentary, even new memes. We grab our cups of coffee and chase rabbits (web content) down holes until we find ourselves far from home. Notice anything different lately with digital advertising standards? Have...Read More